First Choice Breweries is one of Zambia’s leading manufacturers of premium spirits, specializing in vodka, rum, whisky, beer, and other high-quality beverages. Established in 2008 under the name JBL, the company has grown to become one of the highest-selling liquor brands in Zambia, known for its rich taste and strong consumer demand. By combining state-of-the-art production techniques with the finest ingredients, First Choice Breweries delivers beverages of exceptional taste and quality. With a strong focus on innovation and craftsmanship, the company continues to set new benchmarks in the Zambian beverage industry, catering to diverse palates through its distinguished range of spirits.
Our Popular Products
At First Choice Breweries, we craft a diverse range of spirits that capture bold flavors and timeless character. From smooth whisky to vibrant gin and rich rum, each bottle reflects our commitment to quality, taste, and innovation.
First Choice Whiskey
First Choice Breweries was established in 2008 under the name JBL, and has since grown to become one of the leading liquor companies in Zambia. Renowned for our rich and distinctive taste, we have earned the trust and loyalty of a wide customer base across the country.
Driven by strong market demand, we are now entering an exciting phase of expansion, backed by a robust investment portfolio of over three million dollars. Our commitment to quality and innovation continues to fuel our growth as we set new benchmarks in the Zambian beverage industry.
Black Panther Rum
Crafted with precision and passion, Black Panther Rum is a tribute to strength, elegance, and untamed flavor. Distilled from the finest sugarcane molasses and aged in oak barrels, it delivers a rich, full-bodied experience with deep notes of caramel, toasted vanilla, and subtle spice.
Whether sipped neat or stirred into your favorite cocktail, Black Panther Rum captivates the senses with its smooth finish and powerful character. It’s not just a drink it’s a statement.
Dare to be bold. Drink like a legend.
Lion King Vodka
The King of Bold Flavour.
Strong, majestic, and masterfully crafted Lion King Vodka roars with character. It delivers a clean, vibrant taste with layers of citrus, spice, and earthy undertones.
Whether served classic with tonic or shaken into a signature cocktail, Lion king Vodka stands tall with a smooth finish and a commanding presence.
For those who lead with strength and sip with pride.
Big Boss Spirit
Own the moment. Rule the night.
Bold. Fearless. Unapologetically smooth Big Boss Spirit is made for those who lead from the front. Distilled to perfection and infused with a confident character, it boasts a refined taste with hints of oak, spice, and a whisper of sweetness that lingers long after the first sip.
Whether you’re celebrating success or commanding the spotlight, Big Boss Spirit is your drink of choice powerful in taste, unforgettable in presence.
Because real bosses don’t follow trends they set them.
Vibe Dry Gin
Ignite your spirit with Vibe Dry Gin, a premium-quality dry gin crafted to perfection. At 42% v/v, every sip delivers a crisp, refined taste balanced with carefully selected permitted food flavours that bring out a refreshing and vibrant character.
Whether you’re enjoying a casual evening, celebrating with friends, or mixing the perfect cocktail, Vibe Dry Gin is the ultimate companion for those who live life with energy, style, and confidence.
A Masterful Blend of Craftsmanship and Flavor
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